“You may study all the '-ologies' of the world, but if you do not learn swimology, all your studies are useless.” – Author Unknown
As a family business with five generations involved, we are really passionate about swimming and the enormous benefits it gives babies, children and the family as a whole; it's the one activity you can really enjoy together as a family! We are also very proud of our products and how they help to give confidence and assurance to young learners (and parents) while they are learning this all-important life skill.
We also love reading family and parenting blogs; after all, they are a way of getting right into the heart of our target audience. We have been reading them for years and working with bloggers for a long time. That is why in 2014 we decided to launch our Swimologists programme – a way of working on a long-term partnership with some of our favourite parenting bloggers. We believe that it's a way for our audience to see how 'real-life' mums and dads engage with our products during their own swimming journey – through the good and the sometime grumpy moments!
And, such has been the success of the Swimology programme, we are going to be doing it all again this year with five new parenting bloggers!
To kickstart 2017, we will be focusing on baby swimming. Over the next few months, you'll see our new Baby Swimologists and their gorgeous children putting our Konfidence products to the test while attending baby swimming classes at their local swim schools. We can't wait to see how they get on as they embark on their swimming journeys. We'd also like to take a moment to thank the swim schools who have joined us – thank you to Puddle Ducks, Mini Swimming, Turtle Tots, Splash Babies and EMSA Babies.
So, without further ado, here is a little introduction to our lovely 2017 Baby Swimologists...
Alex is a stay at home mum and works on her blog around her children. She is proud to also design and run her own children's clothing brand. Her beautiful blog is called Lamb & Bear, where Alex talks about her life as a mum to her two beautiful boys – Lamb, who is 3 years, and Bear, who is 7 months. Bear is already enrolled into swimming lessons with Mini Swimming, so we can't wait to see how he progresses through another term.
Jaime is no stranger to the Swimologists programme, having taken part with her son Joshua back in in 2014. Now with Jacob, her gorgeous new baby boy, Jaime is going to embark on her first swimming journey with him, and we can’t wait to read and hear all about it! Jaime's multi-award nominated family parenting and baby blog The Oliver's Madhouse is such a joy to read; she shares wonderful real-life stories about all the adventures she has with her family and children.
We are delighted to welcome Sophia from Tattooed Tealady to our 2017 lineup, who recently became a mum to a beautiful daughter Willow. Tattooed Tealady is a hugely popular beauty blog, but since the birth of Willow Sophia has expanded its range to document her life as a first-time mum and speak honestly about all manner of parenting topics. Sophia is passionate about baby swimming, so we really look forward to hearing about her journey with Splash Babies.
Our Swimologists programme wouldn't be complete without a dad blogger, and this year we are thrilled to have David from Potty Adventures on board. David is married to his childhood sweetheart and they have two gorgeous children aged 3 and 1 years old. David is also a full-time teacher, but outside of the working week he loves to document all the adventures he shares with his family at Potty Adventures – and they are amazing! We can't wait to see how David gets on with baby swimming at Turtle Tots with his youngest daughter Amelia.
Emily is a young mummy to two beautiful children, Indiana and Parker. She loves exploring, having adventures, and is known to indulge in a bit of shopping! She first started vlogging on her YouTube channel to document and capture all different aspects of their family life. To complement this she started her blog Emily and Indiana, where she writes amazing posts about her family life and the adventures they share. The next adventure is baby swimming for Emily's youngest son Parker, and we can't wait to see how they get on being Konfidence Swimologists.