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Meet our Swimologists 2018


“You may study all the '-ologies' of the world, but if you do not learn swimology, all your studies are useless.” – Author Unknown

This year we are very excited to be celebrating the 20th anniversary of the ‘Original Konfidence Jacket’, the swimming buoyancy aid for kids which was initially developed by the company’s founder Andrew Regan for his own young children.

Learning how to swim has been at the core of everything we’ve done for the last 20 years; as such we are really passionate about swimming and the enormous benefits it gives babies, children and the family as a whole – it truly is the one activity you can really enjoy together as a family!

Swimology is an expression we like to use to communicate the importance of learning to swim.  It derives from an old proverb that says you can study all the ‘ologies in the world, but there is none more important than Swimology.

As an extension to this, in 2014 we launched our first Swimology Ambassador programme – a way of working in partnership with some of our favourite parenting bloggers. We believe that it's a way for our audience to see how 'real-life' mums and dads engage with our products during their own swimming journey – through the good and the sometime grumpy moments!

In 2018, we are doing it all over again with a new set of parenting bloggers, and we’d like to introduce you to them here so you too can follow their Swimology journey over the coming months:



2018 Baby Swimology Ambassadors

Our lovely new Baby Swimologists and their gorgeous babies and toddlers will be putting our Konfidence baby swimming products to the test while attending baby swimming classes at their local swim schools. We can't wait to see how they get on as they take their first steps on their swimming journey.



Verily Victoria Vocalises

Victoria Welton, a 40-something mum, writes at Verily Victoria Vocalises. Her Parenting and Lifestyle Blog was established in September 2012 as a place to record her thoughts as well as the poetry she writes. She lives in Somerset with fiancé, Ross, daughter, Grace, who was born in January 2007 and, after trying for nearly 4 years, they have a gorgeous son, Rex, born in June 2017 via egg donation following a successful second IVF attempt. Her thoughts on conceiving and secondary infertility were recorded on a YouTube series 'The Conception Diaries'.  She loves anything creative and, as well as writing poetry and lyrics, she is a keen photographer.


Beky Lou

BekyLou is a Beauty, Parenting and Fitness blog founded in 2013 by Beky Morris. Today, Beky now blogs mostly about her beautiful 6-month old daughter Madison and her new journeys as a first time Mum, as well as her fitness journey postpartum.




Mums Space

Tara is a young stay at home Mum to 2, soon to be 3. She lives in Essex and is very lucky to have a number of beautiful beaches nearby as well as the countryside. In the summer you will find the whole family at the beach and out on the water on the family boat, they also love to travel and explore new places. We are so excited to get our newest arrival into the water world early with swimming lessons - he / she might just be the youngest to start on our Swimology journey.


 New Mummy Blog

Lynne is a UK mummy blogger and SAHM to 3 year old Toddler H and Baby B who was born last summer. In her blog Lynne shares information on their family days out in Gloucestershire and beyond, her life as a mum and all the toddler tantrums and madness that comes with having two kids!



Chic Geek Diary

Jenna is a 20 something (soon to be 30) work at home Mummy to Noah who is 4 and 1 year old Ava. They are from Lancashire and love nothing more than exploring the great outdoors and making lots of new family memories with one another. Jenna is passionate about her UK parenting and lifestyle blog, Chic Geek Diary, which she set up 6 years and seen flourish ever since.  She said it started as a hobby and it has since become a huge part of her life and livelihood. Jenna is very excited about becoming a Baby Swimologist this year – we are too and can’t wait to see her beautiful photography!



2018 Child Swimology Ambassadors

Our six fab Child Swimologists will be testing out our learn to swim products in a fun, friendly environment at Alton Towers Resort's Splash Landings Waterpark and while on their own travels this summer. They will also be offering special anniversary competitions and discount codes to mark the 20th year of the ‘Original Konfidence Jacket - make sure you follow them!




If you follow our Swimology programme, you’ll know how much we love a daddy blogger!  And, this year we are delighted to welcome Jim Flowers to the Swimology team. Jim in his own words is married to the love of his life, Mrs F and is blessed with two wonderful children, their son H (7) and daughter D (3).  During the day he’d be pushed to tell you he’s an Auditor traveling the country, but hoping to make it home for bedtime stories.  He loves all kinds of family adventures and his blog documents his experiences, as well as plenty of tech, toys and more.  Jim is also a keen advocator of teaching his children how to swim so he’s really looked forward to watery fun at Alton Towers.




Dear Bear and Beany

Laura is the writer behind the blog Dear Bear and Beany, a family and lifestyle blog where she shares information on her life with husband Andy and their two daughters, Alice and Holly.  They are a family that love to be outdoors and on an adventure, and who also love to spend time together in their new home.   Alice and Holly both love swimming, they started at just 12 weeks old and haven’t stopped since.  Laura said swimming is a life skill that everyone should have and it’s also a lot of fun – we couldn’t agree more!



Beth is a 30-something married stay at home parent based in Shropshire, near the Midlands in England. She lives with her husband, nine year old son Charlie and four year old identical twin daughters’ Poppy and Phoebe. Twinderelmo was founded in October 2013 and initially started as a twin parent diary but has now evolved into a wonderful eclectic blend of parenting, travel and lifestyle content, with a good splash of humour and real life thrown in.




Lisa blogs at leeleeloves, where she shares the highs and lows of parenting with her son Taylor, aged 3, and partner Phillip. Having just added to their family with baby Harriet, they're in the midst of new-born madness and looking forward to sharing their adventures and struggles as a family of four! 

Kerry Louise Norris

Kerry is a family lifestyle blogger who lives in South Wales with husband Arwyn who she married in 2012.  She works part time as an operating department practitioner in a private hospital, but most importantly she is mum to Eva who is nearly 5 years old and Ophelia who is 1. As a family they travel regularly and both girls love being in the water with the littlest being a water baby through and through. Kerry says she is looking forward to working with Konfidence this year to help further their family's passion for swimming whilst ensuring their safety in the water.




Adventures of a Mum

Lara is a UK based blogger and vlogger with a passion for travel, lifestyle and pretty things. She is also a boy mama to 2 young sons, both born on the same day 2 years apart, and wife to Stuart. She loves sharing their family adventures, and sometimes misadventures!



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