PEACHY TIME TO GO SVØMNING WITH KONFIDENCE
For a quarter of a century, Konfidence Swim Jackets have been helping youngsters all over the world feel safe and secure in the water while they learn how to swim, and in recent years this British-designed swim buoyancy aid has become increasingly popular with parents in Scandinavia.
In response and following consumer feedback in Denmark, Norway and Sweden, Konfidence has created two new pretty ‘Danish Pastel’ colour designs for its multi-award-winning swim jacket range and has revealed them today for International Hygge Day - a day which derives from Scandinavia.
In Danish, hygge means to feel snug and comfortable, just like the ‘body warma’ design of the swim jacket, which securely wraps around a child’s torso to provide warmth, comfort and a feeling of security in the water.
The two new Scandinavia inspired designs, which will also be available in the UK mid-March, come in a choice of pastel jade or peach. With the children’s swim jacket being a holiday essential, Konfidence has also named the colours after two beautiful holiday locations in Scandinavia - Mjelle in Norway and Skane in Sweden.
Both also feature the swim jacket’s signature designs, the bright hi-vis yellow back and the eight removable float system. This original British design from 25 years ago provides tailored buoyancy, and helps children aged 18 months to 7 years learn to swim safely and with confidence – and allows children, especially when on holiday, to have fun in the water when playing with older siblings or friends, as the extra buoyancy helps to safeguard them if they get tired.
The term ‘Danish Pastel’ has been influenced by Scandinavian design, and this design sub-culture made popular by TikTok and Pinterest is characterised by pale colours such as peachy pinks and seafoam greens – just like Konfidence’s Mjelle (jade) and Skane (peach) pictured here. The style is considered to be both soothing and optimistic.
The two new pastel colours, Mjelle and Skane, will also be added to Konfidence’s eco-friendly e-Flex™ swimwear collection. This includes the award-winning Splashy™ Swim Nappy, Splashy™ Swimsuit and Warma™ Swimsuit.