For the second year in a row, Konfidence will be supporting the RNLI (Royal National Lifeboat Institution) by helping to promote the charity’s 2022 summer water safety campaign.  This year the RNLI is urging everyone who visits the coast to remember that if you get into trouble in the water, Float to Live.

The RNLI with the support of Her Majesty’s (HM) Coastguard has launched this year’s water safety campaign following a new study which revealed around 35M people plan to visit the UK coast this summer – this is up from 75% compared to last year.

In 2021, there were sadly 277 accidental drownings across inland and coastal locations, and 40% of those who died had no intention of entering the water such as those walking, with causes including slips, trips and falls, being cut off by the tide, or swept in by waves. 

Andrew Regan, the founder of Konfidence says: “With RNLI’s latest study revealing that visits to the coast are expected to increase by two-thirds, educating people of all ages about the Float to Live technique, which has helped save the lives of many, is imperative. We can play our part by sharing RNLI’s beach and water safety resources directly with the many thousands of our UK parent customers this summer.”

From their distribution centre in Launceston, Cornwall, Konfidence will include RNLI’s water safety leaflets with all packages to customers who purchase Konfidence’s children’s swimming / buoyancy aids and wetsuits – holiday-essential, UV-protected swimwear products, like the Original Konfidence Swim Jacket, that Konfidence say are typically purchased at this year time by parents going to the beach or the pool with young children, fitting and timing perfectly with RNLI’s summer campaign messages. 

Konfidence will circulate the educational leaflets to customers all through the summer, starting this week to mark Drowning Prevention Week (18-25 June).

During the peak holiday times of July and August, Konfidence will also feature RNLI’s water safety messages across its social media, which will include reminders to visit a lifeguarded beach and the importance of swimming between the red and yellow flags, and the risks of cold water shock.

Lucy Ashton, RNLI Engagement Lead for the south, said: “As the coast is getting busier now that the warmer weather is here, the RNLI is thrilled to be working with Konfidence for a second year, to provide parents and families with valuable safety advice before they hit the beach this summer.”  

“The RNLI is a national institution, and because we live and work in Cornwall, and see first-hand the incredible work they do daily to save lives at sea, we are extremely proud to be supporting them again this summer with their Float to Live and water safety messages,” confirmed Andrew. 

Float to Live: lean back, using your arms and legs to stay afloat. Control your breathing, then call for help or swim to safety. In a coastal emergency, call 999 or 112 for the Coastguard.