Over the last seven years, Konfidence™ has enjoyed great success selling its premium range of baby and children’s swimming range with John Lewis; and now the retail giant is taking the eco-lead by becoming the first on the high street to stock Konfidence’s new range of Splashy™ swimming nappies, swimsuits and wetsuits that are made from the British company’s own environmentally-friendly e-Flex™ material.
Konfidence’s award-winning Splashy™ range represents a world-first in eco-friendly swimwear designs and will offer John Lewis’s customers a unique sustainable alternative to traditional neoprene swim nappies, swimsuits and wetsuits.
With today’s parents being more environmentally-conscious, Cornwall-based Konfidence has for a long time wanted to create a new range of baby and children’s swimwear that could provide a sustainable alternative to neoprene, which traditional swim nappies and baby wetsuits have been made from. This is because neoprene is not recyclable; it is a man-made rubber - an oil-based derivative – and consequently it does have a significant impact on the environment.
With recent advancements in technology and available materials Konfidence has been able to achieve this by creating their own e-Flex™ material for the new Splashy™ range - it combines nylon, polyester and recycled plastic, and replicates many of the characteristics of neoprene, but crucially it is a material that is environmentally kinder to the planet.
The Splashy™ products also provide 50+ UV protection on all covered areas, making them the perfect choice for holidays this summer. The swimwear comes in a wide range of cute and colourful designs too for ages 3 months onwards for the Splashy™ Nappy and Swimsuit, and up to 7 years for the Splashy™ Wetsuit.
Max Patey, Konfidence’s Sales Manager, said: “As a British company, we are proud to be leading the way with an eco-conscious 21st Century solution for the baby and children’s swimwear market. We are delighted to now be extending our partnership with John Lewis to bring our entire Splashy™ Range to the high street for the first time.
We also know that John Lewis’s customers expect the best quality at the right price, so we are thrilled to be able to provide a premium eco-range that is on par quality and price-wise with like-for-like neoprene products.”
All of the Splashy™ product’s, which are endorsed by the STA, a UK national governing body for swimming, will also be presented to customers in recyclable cardboard packaging.
Konfidence’s new Splashy™ range will be in John Lewis stores and online from the end of March 2022. They will also sit alongside Konfidence’s multi-awarding-winning learn to swim aids, which includes the Original Konfidence Jacket and Floatsuit.