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Here at Konfidence, we are kicking off our 20th anniversary year celebrations with the launch of the brand new School of Swimology


Learning how to swim has been at the core of everything we’ve done for the last 20 years since launching our Original Konfidence Swim Jacket, and for our anniversary year we want to take this one step further. The School of Swimology is an engaging online portal that we’ve designed to recognise and reward young learners’ achievements; from baby swimmers to older learners who have reached key milestones through their swimming lesson programmes.


Swimology is an expression we like to use to articulate the importance of learning to swim as a key life skill.  It derives from an old proverb that says you can study all the ‘ologies in the world, but there is none more important than Swimology.

 Since 2014 weve had parents and children become swimologist and now you can be too!

you can take a look at our Swimology hall of fame

Or become a swimologist yourself, by downloading our Swimologist certificate you can show all your friends that you are indeed, a Swimolgist!

You can download our Baby Swimologist Certificate here to get started:

And you can download your Student Swimologist certificate here if you are learning to swim:

if you've learnt to swim, contact us here with an image of you and your certificate to receive a personalised Swimology Graduates certificate and a place on our Hall of Fame!


The Konfidence School of Swimology mission is That all children may experience the joy of swimming and ultimately graduate as Swimologists”. In support we’ve created three progressive reward levels, with the final goal being for learners to officially graduate from the School of Swimology. Each level also mirrors and complements our award winning range of baby swimming and learn to swim product designs.